4 Reasons why reviews really do matter for your Salon & Barbershop
How do hair salon reviews affect your bottom line? Is it really worth it to pursue barbershop reviews for your business?
If you haven’t used reviews in your business before, they can seem like a lot of work. And you’re not wrong. It’s another layer of marketing that many choose to go without. But that’s to their own loss.
Hair salon reviews and barbershop reviews are really worth it.
In this article, we’ll explore 4 reasons why reviews for your salon or barbershop really do matter!
1. They build a good reputation online
2. Reviews complement your marketing efforts
3. You can learn a lot from reviews
4. They act as a teamwork tool
Compared to a personal referral or recommendation, testimonials are the next best thing. And since you can’t rely on every single customer to refer a friend to your business, hair salon reviews are definitely worth pursuing.
1. They build a good reputation online
In this day and age, when someone looks for a review of your salon or barbershop online, if they see nothing available, that is a red flag. It means that either no one has been to your business, you no longer exist, or you don’t care enough about your business to build your online presence.
Reviews help to instil a sense of trust amongst your clientele, especially for such a personal service. Clients need to know they can trust you with their appearance! Ever received a bad haircut? It’s not fun. In fact, getting a hair cut causes a lot of anxiety in some people.
By reassuring customers with glowing reviews of your salon or barbershop, you’re ensuring more customers will book with you compared to someone with fewer reviews.
2. Reviews compliment your marketing efforts
Hair salon reviews are often used in marketing campaigns because they show trustworthy service and say volumes about your business.
Share good reviews on social media, through email marketing, or on posters/in frames at the salon. Share them everywhere!
When a stranger has a good experience and writes about it online, other new customers will see your business and are more likely to think of you over your competition.
About 4 out of 5 customers say that helpful reviews are as good as a personal recommendation from friends or family. The proof is in the pudding for this one!
3. You can learn a lot from reviews
Some reviews can teach you a lot about the staff at your salon or barbershop, or the products that you sell.
By paying attention to the reviews that come out on a regular basis, you can rectify concerns and maybe even save wavering customers by offering a discount or answering a question before your competition gets to them.
Receiving feedback and being open to it can ultimately make or break your business. Responding to negative reviews with style and grace can also make your business look even better than one with entirely 5-star reviews!
Remember a bad customer experience is a great opportunity to showcase your incredible customer service to win them back.
4. They act as a teamwork tool
Sharing hair salon reviews directly with your team can help recognize good work, and improve mistakes. Celebrating good work as a team is key to the success and overall health of your salon or barbershop.
By incentivizing your team to get the most amount of 5 star reviews each week, can create a healthy sense of competition that benefits everyone involved!
Ready to start getting reviews in an app?
Hopefully, this article has demonstrated the importance and power of hair salon or barbershop reviews, and you will consider implementing them in your business in the near future.
For more information on how to grow your business by using our in-app review feature, click here to start your 30 day FREE trial.
